As the sun sets on yet another year defined by the unyielding effects of the COVID-19 pandemic, one can’t help but step back and admire the intrinsic resilience of the esports industry. 

With 2022 just moments away, it is time to reveal ESI’s yearly summary of the most creative esports advertising campaigns.

Commercial deals underpin the esports industry; sponsorship is our bread and butter. For many companies in the sector, after all is said and done, commercial sponsorships are what define the bottom line.

The organisations are expected to provide additional support that contributes to other committee members’ efforts.

Global tournament organiser ESL Gaming has announced a new CS:GO tournament circuit for women with a $500,000 (~£377,000) prize pool, as well as a new diversity and inclusivity program called #GGFORALL.

Dubai-based esports organisation Galaxy Racer has announced a partnership with eLaLiga Santander, the esports branch of Spanish football league LaLiga. 

Virtual sets and 3D production elements are becoming increasingly popular and prevalent in the esports world. 

Multinational esports organisation has promoted its current Chief Operating Officer, Arnold Hur, to the position of Chief Executive Officer.

Esports media holding company WePlay Holding has extended its partnership with esports analytics company Esports Charts.

Southeast Asia’s mobile esports scene — as well as its entire gaming space — is evolving at a tremendous rate. SEA-focused events are breaking global records, and brands have started to recognise the plethora of opportunities available within the region.